Video SEO - How to Rank #1 in YouTube (Fast!)
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Video SEO – How to Rank #1 in YouTube (Fast!)

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This video will show you everything you need to know about video SEO. Specifically, you’ll learn how to optimize your videos around YouTube’s top 5 ranking factors.

In fact, these are the same five factors that I focus on for every video that I publish. They’re the main reason that my videos rank in the top 3 for keywords like “SEO”, “link building”, “get traffic” and more.

So what are these five YouTube SEO ranking factors?

The first is called Total Watch Time. This is simply how many minutes of watch time your video has accumulated since you published it. The more Total Watch Time your video has the higher it will rank in the search results (in general).

Next up we have mastering the hook. This is simply making sure you hook your viewer in the first 15 seconds of your video (which is HUGE). I’ve found that — once you get someone to watch the first 15 seconds — you’ve pretty much hooked them for good. And in the video I show you how I use “The PPP Formula” to create intros that keep people engaged.

Our third ranking factor is making sure that your title is keyword optimized. This is pretty basic stuff, but it’s important.

Once you’ve optimized your title, it’s time to optimize the video itself. As you’ll see, this is something that you’ll need to do before you shoot. Trying to optimize an old video doesn’t work very well (trust me, I’ve tried it). Instead, you’ll need to plan your keyword optimization well before you hit “record”.

Finally, we have maximizing user engagement signals (likes, comments, subscribes etc.). This shows YouTube that people are interacting with your video.

Last up, we have a bonus tip: optimize your video for CTR. This ranking factor is becoming more important for video SEO. And this is a trend that’s not likely to end anytime soon. After all, a high-CTR shows Google and YouTube that your video is a great result for that search.

And towards the end of this video you’ll learn how to quickly boost your CTR.

If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here:

29 Replies to “Video SEO – How to Rank #1 in YouTube (Fast!)”

  1. Very useful content! I have a quick question, you mentioned your 10 min video had the best watch time which makes a ton of sense. How long do you recommend the length of most of your videos be? This is something I would definitely like to work on in the future. Also, thanks again for all your great tips and I look forward to watching more!

  2. First thing i will do is 'longer videos' to increase watch time. Followed by ensuring exact keyword is mentioned in the title.

  3. A useful & detailed session which i enjoyed watching. Good learning as it is presented in simple & logical manner. Easy to remember and apply in digital marketing projects. Will try out these tactics.

  4. I like your tip to make the videos longer but here's my issue. Our channel is for tourists coming to Nepal. We provide tips that you don't get elsewhere-like how to use a squat toilet. Most of our friends on facebook are Nepali, so they are fine watching me for a minute or two, but when we cut away to do the illustration part of the video they click away. Of course, they do. They already know what a squat toilet looks like and it's probably a bit embarrassing for them. But the tourists really need to know things like that; how to avoid buying drinking water in plastic bottles or how to stay safe during trekking. Any suggestions?

  5. Thanks Brian, great tips. Exactly what I was looking for, something that is relevant today and actually different from the general advice.

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